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What non-sales careers are best for college graduates?

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Why look for a non-sales marketing/advertising job? If you’re studying marketing, you already know sales is integral to the marketing disciplines. In the event you’re not, you need a full and comprehensive understanding of sales is one of the most important skills anyone can have in business—and life! Nearly everything we do to achieve success at work, […]

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Resume or LinkedIn?

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Your resume and LinkedIn are both important—each for different reasons. It’s vital to remember, though, they must be consistent with each other. And that’s more difficult than it seems. Use LinkedIn for “inbound marketing.” That is, for hiring managers who are looking someplace else than the resumes an HR manager might have collected for her/him […]